Champion On B2B Sales

Sales & Marketing
Registration Last Date:
13 August, 2026
Venue:
House#05 (1st Floor), Flat# 1-A, Block # D, Road # 17, Banani, Dhaka -1213

Masterclass Workshop for High-Impact B2B Sales Professionals

Introduction

“Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now it means Always Be Connecting.” – Jill Rowley

In today’s fast-evolving business landscape, B2B sales are not just about closing deals—they’re about building strategic, long-term relationships. Unlike B2C, B2B selling involves longer sales cycles, multiple stakeholders, and tailored communication at every step. Success in this field requires insight, resilience, and an ability to navigate complex buyer journeys.

This intensive workshop is designed to equip B2B sales professionals with the tools, tactics, and mindset needed to thrive in a competitive environment, using both classic and modern strategies including digital integration, pipeline mastery, and influence-building.


🔑 Key Benefits – What You’ll Learn

✅ Build powerful sales pitches with market-driven insights
✅ Discover effective ways to identify and approach new prospects
✅ Book appointments with cold prospects and overcome common objections
✅ Navigate tough conversations like:

  • “Call me next time”

  • “We’ll get back to you if interested”

  • “We’re happy with our current vendor”

✅ Modernize your corporate sales with digital tools
✅ Access decision-makers more effectively
✅ Follow up without annoying your leads
✅ Handle unresponsive or reluctant prospects
✅ Adapt to changes in fast-paced corporate environments
✅ Use proven sales management techniques to build team excellence
✅ Master negotiation and closing techniques
✅ Sustain motivation through emotional intelligence and empathy
✅ Retain clients for long-term partnerships
✅ Learn pipeline and prospecting strategy
✅ Map the minds of your prospects
✅ Learn how to influence the influencers
✅ Master the essential selling skills to become a top-tier Corporate Business Manager


📘 Workshop Modules

Part A: Foundations of B2B Sales

  • Core principles of B2B selling

  • Identifying your target audience and assessing competitors

  • Lead generation through networking and referrals

  • Spotting and engaging decision-makers

  • Using open-ended and close-ended questions effectively

  • Asking relationship-building questions

  • Understanding buyer’s current situation and business goals


Part B: Engagement & Proposal Development

  • Confirming and summarizing buyer needs

  • Crafting high-conversion proposals

  • Communicating your unique value proposition

  • Interpreting buyer signals

  • B2B Do’s and Don’ts (with real-world examples)

  • Practicing customer ownership: “Business belongs to the company, but the customer is yours”


Part C: Objection Handling & Sales Psychology

  • Managing price objections with confidence

  • Differentiating between Price vs. Cost vs. Value

  • Building a winning sales mindset

  • The science of follow-up: when and how

  • Turning objections into opportunities


Part D: The Digital Edge in B2B Sales

  • Digital marketing’s role in modern corporate sales

  • Generating referrals via digital platforms

  • Using “customer memory” in long B2B cycles

  • Enhancing follow-ups with corporate communication techniques

  • Amplifying B2B sales with digital presence

  • How to become an influencer to the influencer

  • Pipeline management strategies

  • Closing deals efficiently in a dynamic world


🎯 Who Should Attend?

  • B2B Sales Professionals

  • Corporate Business Development Managers

  • Sales Team Leaders and Trainers

  • Entrepreneurs targeting corporate clients

  • Anyone aspiring to sharpen their strategic sales game

4,000.00৳ 

Course Features
Date
14th August 2026
Time
Day (9:30 AM to 5:00 PM)
No. of Classes/ Sessions
1
Class Schedule
Friday
Total Hours
7.5
Contact
info@ipdpbd.com
01302272564, 01867397323
Entry, Mid and Top level sales professional, Sales team leader/coordinator, Manager onwards who are in leadership position in sales can participate. This course is also designed for sales professional who intends to be promoted to leadership position from entry level and desire to be enriched him/herself for leadership position can also join. However, Entrepreneur and self-employed are especially encouraged to attend this session.
Arrangement tea, snacks & lunch would be made by the Organizer during the workshop.
M Ekhtier Ahmed Evan
M Ekhtier Ahmed Evan
Sales Management Consultant
Ekhtier Ahmed Evan has distinctive, solid and high volume revenue driven experience in leading Multinational and National companies for more than 2 decades. He has served world’s No. 1 brand Apple (Head of Sales - iPhone and iPad to Bangladesh’s exclusive authorized distributor) as well as world’s second largest bank HSBC. He also served one of the leading telecom operator Robi Axiata Ltd., A China based e-commerce company and UNEAS of UNDP. He has leaded a prominent handset brand Lenovo as General Manager and Head of Business as well as held senior management positions in other companies for more than one and half decades. Mr. Evan also served as Head of Project of a prominent footwear brand in Bangladesh and set up robust distribution and retail sales channel network with 3000 retails shops and 30 distributors in rural and deep rural areas in Bangladesh. He has completed MBA from University of Dhaka major in Marketing and also done a Digital Marketing course from BITM (BASIS Institute of Technology and-Management) also completed a short course on Introduction to Digital Journalism organized by REUTERS under Meta Journalism Project. He is associated with BDJOBS.COM as a regular trainer for last 10 years apart from this he is also serving as a training consultant to IPDP, OSTAD, IPTM and LEAD ACADEMY etc. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’ Mr. Evan has successfully conducted more than 800 training sessions on Sales & Marketing, Soft skill development and career guide etc. which covered around 8,500 hours and 9,000 participants of MNCs and prominent local companies. These trainings covered both online and offline. Mr. Evan has versatile experience and exposure on 360 degree sales & marketing arena. e.g. Corporate Sales, National Distribution and Retail Business, B2B sales, Key Account Management, Sales Operations, ERP Mapping, D2D Sales, Institutional Sales, Telesales, Modern Trade, e- commerce business and digital marketing. Mr. Evan served Robi Axiata Ltd. in Enterprise Business division. During his 10 years’ journey with Robi he played multiple job roll e.g. Manager, Large Corporate; Kay Account Manager- KAM; Manager, SME Business Manager. He incorporated many local large companies, Banks and MNCs in his portfolio. He had been awarded ‘Best SME Business Manager- in Emerging Market’ Robi Axiata Ltd. in 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas. After that Mr. Evan has served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distribution in Bangladesh. Mr. Evan has set up robust distribution and retail sales channel in the big towns. He designed and developed Corporate Sales Team and operators’ business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He also maintained liaison with Apple Singapore office. After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops (Modern Trade) has been developed under his supervision. He given final approval for all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, shops merchandising, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.   Starting career Mr. Evan served HSBC bank as Team Leader, Sales. He achieved ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company. Mr. Evan also served a China based e-commerce SHOPLOT.COM as Head of Business Development and Corporates Sales (Business has been postponed due to COVID-19) He served as Project Head for leading footwear company and established distribution retail channel network with 1000 retails shops in rural and deep rural areas in Bangladesh. Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Field sales Executive to Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc. He has attended Marketing Guru - Philip Kotler’s session in Dhaka in the year of 2010. Mr. Evan has attended more than 100 training sessions in local and abroad. Mr. Evan is Foreign Affair Secretary to Dhaka University MBA Association (DUMA). He was Joint Treasurer of Dhaka Dhanmondi Lions Club. Mr. Evan is the Founder and President of ‘World Leaders Forum-WLF’ a business leaders’ platform.

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