Advanced Sales Leadership

Sales & Marketing
Registration Last Date:
14 May, 2026
Venue:
House#05 (1st Floor), Flat# 1-A, Block # D, Road # 17, Banani, Dhaka -1213

Introduction:

The sales management function should be the second most powerful role in a business behind the CEO. The role has considerable power to make or break a business. Effective Sales Leaders lead the charge for sales growth directly and via a sales team using sales strategy. They make important decisions about customer acquisition, growth and retention, entry into new markets and viability of a sales force.

The appointment of a Sales Director/Head of Sales/Sales Manager into your business is one of the most important decisions you will make. Getting it wrong can be catastrophic.

A large international study reported that if Sales Managers were more frequently and better trained and coached, have a good sales strategy in place their sales teams achieved higher performance and results. In no other type of sales training was a more positive correlation found between frequency of training and sales performance.

Learning Objectives:

 What is Leadership?
 In depth understanding ‘What is Sales? ‘ and why leadership in important in Sales?
 Difference between Sales Leader and Sales Manager.
 Why effective Sales Leadership is very important.
 How to improve sales leadership skills?
 Prioritized of sales activities.
 How to building the right sales and people capability?
 Crafting the right sales strategy
 Distinguish between sales force leadership, management, and supervision.
 Motivate the sales team and convert to ultimate revenue.
 Understanding SWOT Analysis.
 Learning of BCG Matrix.
 Being a leader creates confidence
 Leaders are continually learning
 Leaders plan and are goal oriented.
 Leaders are more successful
 Explain five influential strategies used in leadership.
 Discuss issues related to coaching the sales force, holding integrative meetings, and
practicing ethical management.
 Identify some of the problems encountered in leading and supervising a sales force.

Contents of workshop:

Session: 1
 Who is leader?
 Sales Leadership, Sales Management, and Sales Supervision
 Contemporary Views of Sales Leadership
 Leadership Skills
 Principles of strategic sales leadership.
 Creating an Environment of Sales Success
 Communication Skills
 Influence Strategies
 Inspire Maximum Performance
 Difference between Leader and Boss.
 Creating different ways of “winning”
 Impact effective sales leadership to sales volume.
 DOs and DON’Ts in Sales.

Session: 2
 SWOT analysis in Sales Management.
 Detail Learnings of BCG Matrix.

Session: 3
 Assessing Performance Levels
 Convert Problems to Opportunities
 Prescriptive and Actionable Feedback
 Leadership Through Results Planning
 Planning and Conducting
 Getting Out of Your Own Way – Behavior Styles and Management Styles
 Setting Goals, Priorities, Measurements and Expectations
 Integrative Meetings

Session: 4
 Approaches to Management Ethics
 Leadership Model for Sales Management
 Power and Leadership
 Managing the sales force
 Leading for the engagement and performance.
 Factors for effective coaching
 Needs and Wants of Salespeople
 How to measure sales force performance
 How to monitor sales force.

Session: 5
 Motivation style.
 Motivate the motivator
 Twelve traits of highly effective sales leaders.
 Adapting leadership and coaching to individual sales representatives’ styles, needs, and
preferences
 Focusing on team behaviors that lead to business results
 Creating different ways of “winning”
 Building collaboration across functional groups
 Displaying unwavering energy and enthusiasm
 Capturing market share faster model.
 Impact effective sales leadership to sales volume.

Session : 6
 Q & A

Methodology:

Successful sales leaders’ activities demonstrations, PPT presentation, situational and decision making games, Roll play, Audio-video visuals; Group Discussion. Q & A Session.

4,000.00৳ 

Course Features
Date
15th May 2026
Time
Day (9:30 AM to 5:00 PM)
No. of Classes/ Sessions
1
Class Schedule
Friday
Total Hours
7.5
Contact
info@ipdpbd.com
01302272564, 01867397323
Mid and Top-level sales professional, Sales team leader/coordinator, Manager onwards who are in leadership position in sales can participate. This course is also designed for sales professional who intends to be promoted to leadership position from entry level and desire to be enriched him/herself for leadership position can also join. However, Entrepreneur and self-employed are especially encouraged to attend this session.
Arrangement tea, snacks & lunch would be made by the Organizer during the workshop.
M Ekhtier Ahmed Evan
M Ekhtier Ahmed Evan
Sales Management Consultant
Ekhtier Ahmed Evan has distinctive, solid and high volume revenue driven experience in leading Multinational and National companies for more than 2 decades. He has served world’s No. 1 brand Apple (Head of Sales - iPhone and iPad to Bangladesh’s exclusive authorized distributor) as well as world’s second largest bank HSBC. He also served one of the leading telecom operator Robi Axiata Ltd., A China based e-commerce company and UNEAS of UNDP. He has leaded a prominent handset brand Lenovo as General Manager and Head of Business as well as held senior management positions in other companies for more than one and half decades. Mr. Evan also served as Head of Project of a prominent footwear brand in Bangladesh and set up robust distribution and retail sales channel network with 3000 retails shops and 30 distributors in rural and deep rural areas in Bangladesh. He has completed MBA from University of Dhaka major in Marketing and also done a Digital Marketing course from BITM (BASIS Institute of Technology and-Management) also completed a short course on Introduction to Digital Journalism organized by REUTERS under Meta Journalism Project. He is associated with BDJOBS.COM as a regular trainer for last 10 years apart from this he is also serving as a training consultant to IPDP, OSTAD, IPTM and LEAD ACADEMY etc. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’ Mr. Evan has successfully conducted more than 800 training sessions on Sales & Marketing, Soft skill development and career guide etc. which covered around 8,500 hours and 9,000 participants of MNCs and prominent local companies. These trainings covered both online and offline. Mr. Evan has versatile experience and exposure on 360 degree sales & marketing arena. e.g. Corporate Sales, National Distribution and Retail Business, B2B sales, Key Account Management, Sales Operations, ERP Mapping, D2D Sales, Institutional Sales, Telesales, Modern Trade, e- commerce business and digital marketing. Mr. Evan served Robi Axiata Ltd. in Enterprise Business division. During his 10 years’ journey with Robi he played multiple job roll e.g. Manager, Large Corporate; Kay Account Manager- KAM; Manager, SME Business Manager. He incorporated many local large companies, Banks and MNCs in his portfolio. He had been awarded ‘Best SME Business Manager- in Emerging Market’ Robi Axiata Ltd. in 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas. After that Mr. Evan has served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distribution in Bangladesh. Mr. Evan has set up robust distribution and retail sales channel in the big towns. He designed and developed Corporate Sales Team and operators’ business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He also maintained liaison with Apple Singapore office. After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops (Modern Trade) has been developed under his supervision. He given final approval for all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, shops merchandising, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.   Starting career Mr. Evan served HSBC bank as Team Leader, Sales. He achieved ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company. Mr. Evan also served a China based e-commerce SHOPLOT.COM as Head of Business Development and Corporates Sales (Business has been postponed due to COVID-19) He served as Project Head for leading footwear company and established distribution retail channel network with 1000 retails shops in rural and deep rural areas in Bangladesh. Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Field sales Executive to Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc. He has attended Marketing Guru - Philip Kotler’s session in Dhaka in the year of 2010. Mr. Evan has attended more than 100 training sessions in local and abroad. Mr. Evan is Foreign Affair Secretary to Dhaka University MBA Association (DUMA). He was Joint Treasurer of Dhaka Dhanmondi Lions Club. Mr. Evan is the Founder and President of ‘World Leaders Forum-WLF’ a business leaders’ platform.

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